Strategic promotion and public relations will help build recognition of your brand, but word of mouth recommendations reign supreme.
According to the 2013 Nielsen Global Survey of Trust in Advertising, up to 84% of respondents say they consider "earned advertising" (word of mouth and suggestions from friends and family) to be the most trustworthy element in their purchasing decision-making process.To know more about influencer marketing you may head to http://h2odigital.ca/digital-marketing-services/.
Influencer marketing is another way of describing word-of-mouth advertising. It centers on calling the interest and loyalty of a few key individuals (rather than a whole target market)-individuals who have a clear, illustrated influence over potential customers.
As noted, these can be friends or family members, but with the arrival of social media, word-of-mouth is also digital. Many of us now look for advice and guidance to influencers on various social media platforms-advice and guidance that often directly shapes our consumer decision-making process.
- Write an article or blog post about your business.
- Promote story and information about you.
- Invite you to become a guest blogger on their site.
- Share links to your new content with their fans or followers.
Who are the influencers in your field? Such individuals can be industry experts, popular bloggers, high-profile thinkers and others. If some of these people are now part of your professional network, it's worth your time to make sure they know something about you and what you do.